Shopify
Online shopping is booming: global e-commerce sales grew more than 50% between 2019 and 2021, and more than 20% of all shopping globally already occurs online. This trend continues to grow exponentially, offering digital publications a new way to increase revenues.
So, if you have a digital magazine, adding an online store can be a great way to bring in extra income and attract new readers, among many other benefits. That’s why we’re giving our Metro Publisher customers the opportunity to integrate Shopify into their websites – as simply, easily and conveniently as all of our features. Or, if you're already selling products on Shopify but are looking for a fantastic platform to host your website content, expand SEO, and build audience, then look no further. At Metro Publisher, we’ve got you covered! (Find out more here.)
Shopify is one of the world’s most popular e-commerce solutions, which already has 11% of the global market. Customers love it because it’s attractive, functional and easy to use – just like Metro Publisher! Shopify makes the experience of setting up an online store simple and accessible, integrating all the tools you need, from managing inventory to checkout and shipping, on a single, powerful platform.
Read on to discover more reasons why integrating Shopify can increase your revenues!
6 Reasons to Integrate Shopify Into Your Metro Publisher Website
1. Easy to manage
Shopify Products
You’ll get a streamlined experience. For example, when you adjust product information, such as pricing or product availability, it is automatically updated on your Shopify store AND your Metro Publisher website. No need to manage two platforms separately!
2. Turn landing pages into sales tools
Your online magazine probably has all kinds of landing pages – articles, what’s on pages, recipes, and much more. Integrate Shopify, and your readers can purchase products mentioned throughout your website. For example, from recipe pages, you could link to specific ingredients or kitchen implements or recipe books (See an example here). Plus, you can add as many Shopify sprockets as you like to your Metro Publisher website: this means you can provide customized content that aligns with specific products you’re selling. So, you could sell kitchen gadgets on the Shopify sprocket on your recipe page and recipe books on a Shopify sprocket on a page with an article about local cuisine.
3. Expand your customer base
Use content marketing to drive more customers to your online store. Writing SEO-enhanced blogs and articles that refer to your products (or updating current content) will attract a wider audience and potentially send them to your store to make a purchase. For example, if you sell sunglasses in your online shop, articles on current trends in eyewear or the importance of sun protection for eyes, will bring potential new customers to your website.
4. Increase brand awareness
Some publishers may think that they are not particularly interested in selling online. But an online store isn’t just about bringing in revenue: it can also give you the opportunity to build your brand by selling merchandise.
5. Think outside the box!
Perhaps you think that an online store doesn’t fit with your digital publication. But you could be overlooking an important new source of revenue! For example, if you run a digital magazine centered on a particular town or community, you might think that your readers are more interested in what’s going on in that community than making purchases. But those readers might enjoy the opportunity to buy locally made products, whether it’s jewelry or hot sauce. Or they might even love some stylish merchandise that relates to their town, from tote bags or posters.
6. Great SEO
The Metro Publisher platform has all kinds of built-in features designed to enhance and support your SEO strategy. But great content and an engaging user experience are the foundations for optimal SEO: your carefully crafted content, such as articles or blog posts providing seamless links to your Shopify site, can hook readers and potential customers and improve your SEO.
