Older Couple Running
There’s never been a better time to start an online magazine for the over-50s. Subscriptions to digital magazines tripled in the last year and the magazine publishing market is forecast to grow by $3.5bn between 2021 and 2025. Boomers and seniors are the largest and fastest-growing section of the population and have the highest disposable income, making them the ideal target audience. Many people over 50 seeking a new career direction or a retirement business or hobby have established digital publications in this growing niche. The North American Mature Publishers Association (NAMPA) alone currently represents almost 100 publications with a combined circulation of more than four million. So, if you’re one of the growing number of boomers and seniors thinking about starting your own online magazine to serve your community, now’s the time to take the plunge!
As a mature publisher, you want a professional website with all the features – and none of the headaches. And that’s where Metro Publisher comes in: Metro Publisher is specifically designed for publishing magazine websites. That means all we do is think about how to make your digital publication look better, perform better and serve your customers better. Our platform is easy to use, easy to maintain and easy to keep up-to-date without having to rely on a tech team. Plus, we offer outstanding customer service 24/7. So you can concentrate on growing your business – and leave the tech to us!
Our platform is simple and easy to use, even with little or no technical knowledge
You can edit, update and upload content from anywhere at any time. Plus, you don’t have to worry about staying on top of the latest technology developments: Metro Publisher is updated automatically. So, no need to hire expensive web developers or in-house IT staff to keep ahead of the game. And, of course, 24/7 monitoring and daily back-ups by our systems team ensure your data is always safe.
“I’ve seen so many WordPress sites break because some widget wasn’t updated or some plug-in failed. I didn’t want to deal with that. We had enough on our plate already. So, when Metro Publisher came with its own true CMS and all the capabilities and stability and support, it was really a no-brainer.”
– Metro Publisher client, Beth Lawton, Alexandria Living Magazine
Metro Publisher has a wide range of fantastic features that will hook advertisers and readers (plus, they’re great for SEO!)
Do you want to include directories of great restaurants or services in your area? No problem. Want them to be automatically mapped so that readers can find them easily? Done. How about adding a review option? That’s one of our clients’ favourite features. Why not keep your readers informed of exciting events happening in your community using our handy calendar? We also know that recipes are highly searched and will drive traffic to your online magazine: so, we’ve added a gorgeous recipe feature to our platform too. And all these features (plus many more) are baked right into our platform, so they couldn’t be easier to implement.
“That is brilliant!! ...your response was fast, thorough and extremely helpful. Many thanks. I love you guys!”
– Michael Taylor, Commercial Micro Manufacturing
Our affordable, fixed monthly costs make it easy to stick to your business plan
Getting an online magazine up and running takes considerable time and effort and it is crucial to keep your business plan on track. With Metro Publisher, you get an easy-to-use platform with superb features and no hidden costs. Just low, predictable monthly pricing. Plus, our minimum contract is just one month, so you can try out our platform without making a long-term commitment.
Outstanding customer service 24/7
Where we really excel is our customer service. We have designed Metro Publisher to be simple and easy to use, even by people with little or no tech knowledge. But creating and maintaining a professional online publication is serious business: staying up-to-date with algorithms and trends is important. The internet changes frequently and so must publishers. Get in touch with us at any time with your platform questions and our support staff will be delighted to help. We also provide customer support in other ways, including our extensive library packed full of useful how-to videos and other handy aids.
“You're a wonderful partner and thank you for the timely way in which you always reach back to us.”
Candi Montaperto, Bocaraton Observer
“Thank you! You have reminded me why I'm always happy with Metro Publisher for our three sites. I know you'll help us out of a jam!”
Eduardo Avis, El Restaurante
“I'd just like to thank you and all of the support team for the fantastic level of service by the way. I'm completely new to this particular CMS and you guys have been second to none.”
Chris Cook, British Plastics
Some of our Metro Publisher senior success stories
We’re proud of our customers’ success in publishing magazines for mature readers. Many of the digital publishers who work with our platform are offering lifestyle magazines which are not explicitly aimed at the over-50s but are published in communities with many active and affluent retirees, such as the Boca Raton Observer, Elegant Island Living and Florida Sun Magazine. Other publications provide information and resources for seniors, such as the Senior Resource Guide and the Road to Recovery, which each provide news, tips and advice for older readers and their families.
These customers have chosen their niche carefully and successfully engaged readers, promoted advertisers and built revenue. And you can too! Find out more about how Metro Publisher can help you start a beautiful, professional online magazine today!
