The EU General Data Protection Regulation comes into effect on May 25, 2018 and gives users more control over their personal data. User consent is now explicitly required when collecting personal information.
The reform applies to any website across the globe accessible to visitors from the European Union.
This means that you will need to adjust your privacy policy and your contracts with advertising partners, analytics services, and any other third-party services collecting data (e.g. newsletter sign-up forms) to ensure the data collection complies with the new standards.
As a publisher, here is what you need to know.