Enhance Your SEO Strategy
Building high quality search engine optimization (SEO) is a critical aspect of any successful online publication. To get great results, online publishers need a sound SEO strategy, constant vigilance, and the right tools to get the job done. Metro Publisher includes a helpful range of tools that support and enhance your SEO strategy.
How Does SEO Work?
Search engines aim to find relevant high-quality content to match up with keywords people use to find things on the web. And to find that content among billions of web pages, search engines use robots. To make this process faster and more effective, they reward websites that make it easier to understand the content contained within. So, at the most basic level, SEO is just the practice of providing clues for what your content is about so it can be indexed and understood by search robots.
What Does This Mean for Publishers?
If you are a publisher, some of the very important aspects of your SEO strategy should already be in place – such as creating great content with important keywords that people search for and lots of inbound links to your content. However, there are important additional aspects of making sure that same content is understood and found by search bots. This is where the tools provided by your content management system (CMS) come in. Metro Publisher is taylored to include several features that support and enhance your SEO strategy.
Metro Publisher Websites Include:
Dynamic and Complete XML Sitemaps
To ensure that our clients’ content is always found and indexed, Metro Publisher automatically generates a dynamic sitemap.xml file. This is a basic technical requirement that serves as a detailed map of your website for search engines to follow.
Specialized Content Types
In addition to blog posts and articles, Metro Publisher includes a growing list of specialized content types (events, business listings, reviews, and more) that search engines love.
Our specialized content types include rich micro-data (event data, essential business information, and more) that enables search engines to actually understand what your content is about and therefore deliver more relevant results.
Customizable Site Structure
As your SEO efforts evolve, you will gather new insights into the behaviors of your readers. With Metro Publisher you can organize and modify the structure of your site (sections and subsections) around your SEO strategy.
Human-Readable and Customizable Section URLs
Along with the site structure, you can create web addresses (URLs) for your sections using keywords that people actually look for on search engines.
Customizable URLs and Meta Information for Content
For your content and images, you can optimize the web address (URL) as well as meta titles, meta descriptions and meta keywords.
Powerful Redirect Tool
For new customers migrating from an existing website, Metro Publisher includes a robust redirect tool that automatically creates 301 redirects. This is an important aspect of transferring search rankings of existing content from your old website to the new one.
Need More Info?
SEO can be difficult to grasp at first. It is a multifaceted yet critical part of your success as an online publisher. If this sounds like gobbledygook, contact us for a demo and we can help you understand how Metro Publisher can enable more successful SEO for your publication.