Newsletters

Engage Your Audience Effortlessly with Automated Newsletters!

Experience incredible newsletter production efficiency and open new revenue streams. Metro Publisher delivers best-in-class Newsletter Return on Investment (ROI).

Time is of the Essence

Many publishers have no idea how long it takes their team to produce a newsletter. There is a saying: “What you can’t measure you can’t manage”. So we started by doing research. We surveyed publishers (not just Metro Publisher clients) and found out that the amount it took them to produce a single newsletter ranged from 4 to 20 hours. Obviously, the longer it takes to produce something the less profit you can generate!

Reduce or Eliminate Production Time

Number One Design Goal: Enable publication of a newsletter in minutes not hours. Unlike most other content platforms, Metro Publisher clients store there data as structured XML. This means when you upload and publish content in Metro Publisher, it can be re-used not just on your website but also other channels such as social media and, now, newsletters.

In other words, if you keep the content of your website fresh, you can have fresh regular recurring engagement with your audience via newsletters virtually labor free!

Automation is Key

Following the best practice that everything that can be automated should be, an Editor can define a newsletter’s structure and then set automated rules for the content– all without knowing html or requiring a software developer. For example, display the most recent articles from a particular section, or the last blog posting from each blog, or the most recent two stories that relate to a particular tag. With automation, Metro Publisher delivers incredible configuration options and enables phenomenal time saving for the production of your newsletters.

Retain Full Control

These automation filters are there to save time – but not to make editorial decisions. Editor’s retain full control of what goes into a newsletter. They can override any default behaviour, de-select individual stories or add, for example, an evergreen piece that is seasonally relevant – decisions that software can’t make. These overrides take place until the newsletter is sent out, after which, automatic resets take place. It’s incredibly innovative features like these that give Metro Publisher clients higher ROI and, accordingly, a major competitive edge..

One-click Integration with Leading Email Newsletter Providers (ESP)

Working with an Email Newsletter Provider (ESP) is vital to ensure delivery and reduce the risk of your newsletter being labeled as Spam. ESP’s provide rich tools to review the performance of campaigns and deliver vital statistics demanded by advertisers.

Because these are dedicated systems, setup typically involves major software integration or a the least working knowledge of javascript or html. Not with Metro Publisher. All you need is your unique ID given to you by your ESP, enter this key, and your all set up! Metro Publisher automatically loads in the delivery dates and times so that your editors can always see when the next newsletter is going out and how much time they have to make changes.

Insert Newsletter Sign-up Forms with Ease

Editor’s can easily create and insert sign-up forms within the site - no technical skills required.

Beautiful and Stylish Templates

Newsletter templates automatically inherit the design of your site from Metro Publisher’s Theme Gallery. For pro users, create your own design via Metro Publisher’s Design Studio. It’s never been this easy to look this good.

The Bottom Line

What this means for the bottom line: not only can you save an incredible amount of production hours and money producing existing newsletters but, because of these incredible time savings and automation, this means that you can produce an almost unlimited amount new niche or topic focused newsletters. This provides you with more inventory of high quality impressions that your sales team can sell.

Seeing is believing. Schedule a demo today!