SEO

Get on top. Stay on top.

With Metro Publisher most of your Search Engine Optimization (SEO) can happen automatically. We focus on delivering content automatically to the search engines so you don’t have to.

Automatic Delivery of Structured Content to a Variety of Search Engines

We structure your data so your content can be present and relevant everywhere.

What do we mean by ‘everywhere’? Well, let’s take Google as an example. Google may be one brand but in fact it is many different search engines. Each with its own rules for what is ranked at the top.

So how can you consistently appear at the top of Google.com, Google News, Google Maps, or Google Images when they all care about your content differently?

The answer is Metro Publisher. We structure your content and store it as XML which allows your content to be automatically transformed to any format or feed required by these search engines.

This is something you can’t easily do (or not at all) with regular HTML websites or Content Management Systems (CMS). Metro Publisher sites automatically generate a variety of specialized sitemaps and feeds. Here are just three examples:

• Each article or blog post you publish files itself into a specialized sitemap just for Google News and other news based aggregaters.
• Each image you publish transmits information. This includes its location and the photo’s description for Google Images.
• Each content type (for example reviews vs. events) is broken down individually as micro-data. This micro-data presents contextually specific information that is understood differently by the search engines: for example, the cuisine type in a restaurant review, or, the dates and times that a specific event take place.

Including micro-data enables search engines to actually understand what your content is about and therefore deliver more relevant results. By supplying this information (automatically), you can differentiate yourself from your competitors in search engine results.

An example of a review from a Metro Publisher site on a Google Place Page.

Whether the search is done on Google, Bing, Yahoo, or specialized sites like Google News, Google Maps, or Google Images; we make sure that each search engine gets exactly what it needs. Therefore your content is found, every time, automatically.

Automatic Delivery of Structured Content to Social Media Sites

Social Media sites such as Facebook and Twitter are great traffic drivers to your website. For example, Facebook Fan Pages and Twitter feeds are indexed by search engines.

In Metro Publisher you can automatically sync to your social media channels.

With one setting, Metro Publisher automatically publishes the headline, description, and a photo with a link back to your site for any content you publish (more information). This saves hours of valuable staff time and, because it’s automatic, ensures that even more people will discover and then connect with your brand online.

Dynamic and Complete sitemap.xml File

Here’s a daunting but true fact: only a fraction of information published on the web is actually indexed by search engines. To ensure that our clients’ content is always found and indexed we automatically generate (and keep up to date) a sitemap.xml file. This serves as a detailed map for search engines of every content type as well as the location each individual piece of content.

XML sitemaps direct search engines to the content on your Web site.

Test your current website by typing:

If you get a 404 error or are redirected to your homepage then you don’t have a sitemap!

Online Discovery Is Not Just About the Web Anymore

The primary motivation for SEO is to help people find your brand and the content you publish via search. What happens when people spend less time on the web? What happens when they use things like Apps to connect to the Internet instead of the browser? What happens when they use dedicated programs like Google Earth?

With Metro Publisher any locations you create or write about can automatically appear both on Google Maps and Google Earth. That’s because Metro Publisher also creates Keyhole Markup Language (KML) sitemaps used by both of these services.

Whatever new developments or formats come along, with Metro Publisher’s amazing XML storage technology, you can deliver.

Free Yourself From the Web-only World of HTML.

You can have a best-in-class SEO website without any sign-up or setup fees (in one business day or less) and starting as low as $149 per month. Sign up today!